أثر سعادة الزبون الداخلي في تعزيز أدائهُ العالي: دراسة تحليلية في المعهد التقني في بلد

Abstract

The research aims to identify the extent of the impact of internal customer happiness in enhancing its high performance in the researched institution, as the research community is represented by the employees at Balad Technical Institute, numbering (50) employees, as the research sample included (30) individuals; the questionnaire tool was used to survey the employees’ opinions using the random sampling method, and the research based on a package of statistical tools in the analysis represented by (frequencies, percentages, arithmetic means, standard deviations, simple linear correlation (Pearson) and simple linear regression) that suit the nature of the data that was collected. The research concluded that there is a strong positive and significant impact relationship between internal customer happiness and high performance at the overall level, which indicates that increasing the happiness of the internal customer at Balad Technical Institute through its combined dimensions will enhance the performance of its assigned task, and it reached a set of proposals, the most important of which is giving utmost importance to the concept of internal customer happiness at Balad Technical Institute due to its significant role in raising the level of employees performance.