Strategic Leadership and its Role in Accepting Bank Deposits: An Analytical Study of a Sample of Iraqi Commercial Banks

Abstract

The present study aims to identify the nature of the relationship between strategic leadership and the acceptance of bank deposits, and to know the extent of the impact of strategic leadership in the acceptance of the bank deposits. To achieve the objective of the study, the researchers relied on the descriptive analytical approach to collect data with the of the questionnaire as the main tool of the study as well as analyzing this data through a set of statistical methods (SPSS v.25) and (SMART-PLS3). The study was applied in the private banks operating in Iraq, particularly in the city of Baghdad. Six  banks were selected which are: (Middle East Bank, Ashur Bank, Gulf Commercial Bank, United Investment Bank, Commercial Bank of Iraq, Sumer Commercial Bank). The study population was represented by the administrative leaders working in those banks at the level of (branch manager, department manager, assistant manager, division manager, unit manager) and their number was (155), from whom an intentional sample was drawn according to the equation of (Green, 1990) to be represented by (106) individuals. The study found that there is a positive relationship between strategic leadership and the acceptance of bank deposits, represented in the correlation and impact between the research variables. However, any positive impact leads to a positive improvement in deposit acceptance, and the study recommends the need to pay attention to strategic leadership, as it represents an opportunity to achieve proactivity in providing the best services to customers and help overcome the difficulties and risks that may meet the banks surveyed.