التنمية المستدامة في الجامعات وأثرها في تحقيق الميزة التنافسية المستدامة دراسة تطبيقية في كلية التراث الجامعة

Abstract

This research addresses the topic of sustainable development in universities and its impact on achieving sustainable competitive advantage. It highlights the importance of integrating environmental, social, and economic dimensions of sustainability within higher education institutions as a fundamental requirement for ensuring their continuity in an ever-changing and rapidly developing academic and research environment. The researchers explain that universities are no longer limited to teaching and research, but are also expected to fulfill social responsibility, contribute to community development, and adopt principles of good governance and efficient resource management. Furthermore, the research underlines that achieving sustainable competitive advantage requires universities to adopt long-term strategies that embed sustainability across all academic and administrative activities. This ensures enhancing institutional reputation, increasing the ability to attract students and faculty members, and strengthening cooperation with local and international institutions. The findings suggest that universities embracing sustainability can create long-term added value, thereby enhancing their position in the higher education market.